Research
Specialty Engagement Study
And the survey says…
Canwest delivers the most engaging channels!
- Engagement should be considered in tandem with reach, AMA and similar metrics when executing a television buy.
- Lifestyle Channels are the best way to reach engaged female audiences.
- Women, in particular, find it inappropriate when advertisers in most categories want to reach them via kid-oriented channels.
- Lifestyle channels are the preferred means of being reached over sports channels in 8 out of 10 categories for Women.
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